LaChapelle started his career at only 17 years old when he met Andy Warhol who hired him as a photographer for Interview Magazine. Although LaChapelle is commonly known for his photography, however aside from that he has directed music videos from the likes of Elton John to Whitney Houston. His most well- known videos include Every time (Britney spears),Tears Dry On Their Own (Amy Winehouse) and Spectrum (Florence and the Machine). He tends to work within the pop genre as that is where his stylistic strengths lie.
Every Time
The music video showcases Britney Spears life and how the fame isn't what society deems it to be. The emotional pop ballad accompanied by an emotive video evokes a sense of compassion for Spears.The video portrays dramatic themes such as suicide which captivates the audience's attention and holds their focus throughout the video. The lighting of the video was selected to be "saturated, but low and naturalistic" to give the video a cinematic feel as though the audience are watching a film. The music video sparked up controversy as people believed that children would get ideas from Spear's suicide attempt and the suicide rate would increase and she would therefore be responsible.
Tears Dry On Their Own
The music video alternates between Winehouse walking through Echo Park and her in a softly lit hotel room. As Winehouse makes her way down the street there are many people whom of which bump into her suggesting she is not paying attention to her surroundings and therefore the audience is only drawn to her who remains only focused on following the camera and singing as she walks down the street. Her outfit in this video became a influential and memorable outfit of hers due to her unique image. Although not much happens during the video the focus remains upon the song, sometimes narratives can distract from the song and ultimately the purpose of the music video is to promote the song.
Spectrum
Florence Welch's music video for spectrum is performance based and does not follow a narrative. The overall effect is arty and original due to her outfits, make up and dancers. The video explores many different colours linking back to the song title 'spectrum' and the line of the chorus "every colour illuminates." This makes the video eye-catching and intriguing because of its individuality.
Dave Meyers
Meyers has won various awards over his career including a VMA for best music video of the year in 2003. He has worked with the likes of P!NK, Britney Spears and Shakira. Some of his most well known works include Somebody To Love (Justin Bieber), Glamorous (Fergie) and Stupid Girls (P!nk). Generally he works with artists from the pop genre.
Somebody To Love
This music video is performance based and does not follow a narrative, Meyers wanted to exploit his talent rather than a narrative that would distract from both his dancing and singing capabilities . Meyers stated "We're bringing Justin into the world of dance on this one, giving Justin the chance to integrate to different styles of dance. So we kind of kept it simple with the art direction, just real graphic and really highlighting the dance. No big story lines, no crowds of people, just real clean."
Other directors include; Hype williams who has worked with TLC direceting the video for "No scrubs" which went onto win a VMA for best group video and williams has also worked with Kanye West directing arguably his most famous hit "Goldigger".
Spike Jonze is an experimental and arty director who directed video's for many urban artists such as Fatboy Slim, Kanye West and The Notorious B.I.G.
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