Digipak Poster Finalised

I used the online programme 'Be Funky' to create the design below, using the template pictured above. This template is for a film festival but I altered it to suit the genre of our music video. The poster is vital in order to sell the album. It is important to have a clear representation of the album, therefore i have used a photograph taken of the two actors of the music video, being recognisable figures. The actors are shown to be smiling and happy, i believed it was important to send out a message to the public which would create a positive message. The actors are wearing 1940's outfits indicating the video is unique and subverts generic alternative music videos. Although they are wearing 1940's outfits there is a contrast with the font and quality of photo, this is because i wanted to inject an element of modernism to attract contemporary audiences who enjoy up and coming music. The yellow on the poster allows it to stand out due to it's contrast against the black and white. The artist name and album name s featured in order for the public to recognise what is being advertised. Alongside this is logos in the left hand corner with well known social media platforms where the video will be available and a release date in the centre therefore the public know when it will be available to them. It was important to pick popular social media sites that would create the most impact in order to promote the video. These social media sites are also available on mobile phones and other technological devices which is helpful as people in modern day society reach the public through an array of different mediums. Underneath the album title is a list of those involved within the production of the music video. The actors names are stated in order for them to be recognised figures within the industry drawing more people's attention. Both myself and the other member of my group are featured on the poster, giving us ownership as as well as the public are being aware of who produced the video especially if we were well-known figures within the industry and people had previously liked our work, then they would be interested in watching the music video. I liked the font featured on the template because i felt that it was sophisticated and professional and contemporary, appealing to modern audiences who typically listen to alternative music. 

After creating the three potential posters i took a smaller sample to decide which two posters should be considered as the final one. Once i had my feedback i took a larger sample using http://doodle.com/create-choice to decide out of the two which should be my official poster. The results showed that out of 36 people, 25 chose the poster pictured above. 

Finalised Digipak

Digipak - Kizoa Movie - Video - Slideshow Maker

Final Video

Digipak Posters

I like this poster because the colours compliment one another making it aesthetically pleasing, however it only features one of the actors and i wanted to have an equal representation of both. In the photograph you can also see my refelection in the glass which doesn't make it appear very professional. I have social media links in the corner allowing the public to know where the video will be available. 

Group Chats and Communicating With Production Team

Although there was originally 3 members of our production team excluding actors, we had a group chat production team  on Facebook messenger however removed her as she was no longer needed in the chat. When details need to be conversed between Ellie Moore and I we both email and text/call one another.

Inserts Drafts

Digipak Back Cover Drafts

Digipak Album covers drafts

Digipak Spine drafts

Digipak Storyboard

Inspiration and my own pictures

We want the pictures within the digipak to signify the era that our music video is based in whilst intertwing contempory styles so it attracts modern audiences as well as those who can relate to the narrative. I would prefer pictures of the two of them together as this gives an insight into the narrative of the music video which intrigues and compells the audience to watch it.

Digipak Analysis

 Front CD Cover

The simplicity of the album cover is a caused by the bold black and white, the boldness has allowed the logo to become a recognisable symbol of this band. The graphics are meant to represent sound waves however some may have an alternative opinion and say that this represents the shape of a woman's bra. This connects with graphics in their music video for 'Do I Wanna Know?' where woman are highly sexualised. The graphics could link with the idea of 'Drugs, Sex Rock&Roll" a quote that has travelled through the rock industry for many years, Arctic monkeys may want to be promoting this idea to echo to the audience their genre of music. Black and White is colour often used within the Rock genre as is connotes with edgy styles and is simplistic as it is supposed to be focused upon the music instead of gimmicks.

Back Of CD Case


 The line continues through to the back of the album showing continuity. The band have coined their own recognisable font which they have used with previous albums making all of their albums unique to them and original. I would like to have our own font for our digipak because it would make our work immediately recognisable and ore popular as it will be vastly well known.

 Album Poster

 The XX CD Case

The 'XX' CD features a symbolic and simple graphic design of an X. this makes the audience immediately aware as to who the artist is due to their coined logo. 
The artwork of the band is simplistic yet gives a futuristic feel therefore i believe the audience are quite modern. The futuristic elements are drawn from the pure white and the pattern inserted in the X. A lot of minimalistic artwork has become contemporary and this band exhibits this.











The XX CD Poster

 Lana Del Rey Digipak
It may be perceived by some that the artist is being portrayed in a seductive manner due to that fact that on the album cases she is the main focus. Her posture and facial expressions connotes with this portrayal too. The pictures vary between black and white and highly saturated photos (that give off the impression they were taken with a Polaroid camera), this gives an indication that the audience of this album are quite indie and alternative due to the fact Polaroid pictures are rather popular within indie audiences. This is a good way of creating a subliminal tone that the album is within the alternative genre. The seductive poses embodies qualities of femininity which interests women as well as men being attracted to her.

Lana Del Rey Album Poster

The same applies for the poster. The picture is highly saturated and the artist is posing in a seductive manner. The over the shoulder pose ignites a sense of mystery and intrigue within the audience as her hair conceals much of her face. A colour within this picture that is used widely is red. Red connotes with different emotions such as love and anger, this can evoke feelings from the audience about what kind of music will be within the album.
 The typography at the top of the poster continues the sentence to the bottom this creates a path for the eye. The album is called ultraviolence which is a lyric to one of her songs. It can be defined as 'horrible violence,' linking the hateful emotion shown through the red. The word ultraviolence on its own captures the audience interest by creating a bold statement.

I really like the simple font on the poster because it is bold and eye-catching, making the statement memorable, however i feel as though we wouldn't be able to use this for our 1940's video as it would apply more to the 70's based on the highly saturated effect.

Group restructuring

Due to a member of the group discontinuing with media studies we have had to make alterations within the production of the music video and digipak. Our team member was responsible for helping making decisions with editing and helping create the digipak, therefore my group member and I will be put at a slight disadvantage.

New Song

When editing our video by chance we came across the Song Save You by Matthew Perryman Jones and experimented with it as the track for our music video. As a group we were all really fond of it. We felt that the video gave the lyrics more meaning and the fact that the song was shorter allowed us to fill the video with our footage without the need to film irrelevent shots for the video.

This song talks about 'saving' the idea links with the death of our male actor and the female actress wanting to have saved him. The female actress is looking back and it was 'a mess' because she couldn't prevent him from leaving her to go to war and she couldn't prevent him from dying.  'i want to fly away' suggests the idea the female actress wants to be in heaven with her loved one however she is not she is 'stuck on the ground.' The lyrics show the female actress wants to let go but is unable to because she is having flashbacks of their time together.

New song and Music video;

Old song and Music Video;

We played both of these versions to our class and all of them agreed that they prefer 'Save You' because it evoked more emotion. My class ranges in ethnicity, gender and age so i was able to get a wide variety of feedback.

Change of Artist- Matthew Perryman Jones

Matthew Perryman Jones is an American songwriter who falls under the genre of pop rock, folk rock and indie music. He has as of present five albums, his most successful being 'Swallow the Sea' featuring his most popular song 'Save You.' His music has been featured on a variety of television programmes including; Greys Anatomy, Pretty Little Liars and One Tree Hill.

Audience Feedback

After getting a sample from an audience varing in key representative groups e.g Age, Gender and Ethnicity we got some constructive feeback which will aid us in our final decisions for the music video.

The general feedback i got was:

Music Video Survey

Do you think the video matched the song?
I think the new song was a better match for the video.
Yes. The song effectively evoked the emotion of the young woman.

Yes.

Yes

Could you see a theme throughout the video?
I could see a clear 1940s theme in the video.
There was a clear theme throughout with both colours and editing.

yes

Yes

Was the storyline clear?

The storyline of a couple separated by the war was clear in the video.

The storyline was very clear.
It was a mostly clear narrative
Yes

What would you change about the video?

I would add their first meeting into the video.
I would change/tighten up a couple shots of editing to synchronise with the changing of the tempo. 

Make the shots with the husband black and white

Do you believe the right editing techniques have been used? If not specify why.

Yes, I do
The editing effects were effectively done to show the two different timelines in the narrative.
Yes the editing was good
 Yes

What do you feel after watching our video is our targeted audience?

I feel that your target audience is anyone aged from 12.
I think this video would appeal to most ages as the song is current, yet the storyline is set in the past.
All ages 16+ mostly female

Do you think the song suits the narrative?

Very much so
Yes, the song suited the narrative.

The lyrics matched the video well
yes

How did the music video make you feel?

Melancholic

The video made me feel sympathy towards the young woman.
Sad
sadness for the woman   

What do you think about the costumes?

They were faultless.The costumes suited the locations
Extrememly relelvant to time period.  
Do you think the lighting is appropriate throughout the video?

Some of the lighting could have been better but overall I think you did the best with what you had.
The costumes were amazing; all except Max's nose ring!!
YesSome shots could be darker

Do you think the filter suits the video?

Yes, under no circumstances should you put the flashbacks in black and white.

There is a clear distinction between the warm tones when they are together and the cool tones when she is on her own.
The filters suit the video well.
Yes, although maybe the scenes with the husband should be black and white or desaturated
yes

What did you dislike about the video?

Nothing

I didn't dislike anything in the video.
Nothing I can think of
Some of the shots seemed irrelevant  

Do you think locations were appropriate?

The locations were fantastic.

The locations were well planned and elegantly played out and shot.
Yes, I liked the old fashioned look
Yes 

Is the music video realistic?

Absolutely

The music video is a clear interpretation of feelings during war time.
YesYes

Do the actors suit the music video?

Perfectly.
yes.  
Yes they did
Yes

Does the music video give meaning to the lyrics?

Without doubt
The music video does create a heightened understanding of the lyrics, although the lyrics from the last choice are more reflective.
Yes I thought that the video helped the message of the lyrics. 
Yes.  

From this survey i can conclude that when editing the video for the final draft i will endevour to take out any irrelevent shots. There is one scene in the video where the female is on the phone, although i really like this shot it doesnt have much relevence. Similarily in the scene where the male actor is reading a letter. Either we film the female actor writing a letter or take out the shot entirely as it doesnt connect with the narrative. As for the black and white filters i think it is a good suggestion but personally i like the colouring of the subjects and background and feel that black and white would drain the video of this visual element making it less engaging and appealing.