Friday, 6 January 2017

Change Of Song

During the editing of our music video, we came to the dilemma of which song suited our video best. The decision was between 'Hourglass' and 'High Hopes.' Although our original song 'Hourglass' had been the inspiration for the narrative of our story line we felt that when putting the music to a rough cut of the video it did not flow as well as when we paired the song 'High Hopes' with our video. I think that this was due to the fact that 'Hourglass' is largely an acoustic song with only one chorus that features a short instrumental part therefore it is hard to make the video flow well with it as it doesn't have that musical element that makes the song dramatic. Our narrative itself is dramatic therefore we felt we needed a dramatic song that evokes more emotion than 'Hourglass.' While conflicted we decided to ask a sample of our audience for their preference and played them the our music video with the new song and with the original song. ALL of the people who watched the video decided they much prefer 'High Hopes' so this set in stone that we would change the song. Although difficulties come along with changing the song- such as we need more footage for a longer song and we need to research our new artist 'Kodaline.' The changed song fit the video so much better that we as a group we more than happy to face the consequences that come with the change. 

Advantages of changing the song:

  • Flows better
  • Dramatic effect
  • Keeps audience engaged 
  • Audience preference 
  • Lyrically fits the narrative well.
  • Have already explored and analysed the song and music video in previous post. 
  • No explicit language in new song.
Disadvantages of the change:
  • Need more footage
  • Need to do research on new artist and song.
  • Need to justify changes of song and re-do post on chosen track. 

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