First Cut Of Music Video

Music Video Survey

Music Video Survey

Do you think the video matched the song?

Could you see a theme throughout the video?

Was the storyline clear?

What would you change about the video?

Do you believe the right editing techniques have been used? If not specify why.

What do you feel after watching our video is our targeted audience?

Do you think the song suits the narrative?

How did the music video make you feel?

What do you think about the costumes?

Do you think the lighting is appropriate throughout the video?

Do you think the filter suits the video?

What did you dislike about the video?

Do you think locations were appropriate?

Is the music video realistic?

Do the actors suit the music video?

Does the music video give meaning to the lyrics?

Change Of Song

During the editing of our music video, we came to the dilemma of which song suited our video best. The decision was between 'Hourglass' and 'High Hopes.' Although our original song 'Hourglass' had been the inspiration for the narrative of our story line we felt that when putting the music to a rough cut of the video it did not flow as well as when we paired the song 'High Hopes' with our video. I think that this was due to the fact that 'Hourglass' is largely an acoustic song with only one chorus that features a short instrumental part therefore it is hard to make the video flow well with it as it doesn't have that musical element that makes the song dramatic. Our narrative itself is dramatic therefore we felt we needed a dramatic song that evokes more emotion than 'Hourglass.' While conflicted we decided to ask a sample of our audience for their preference and played them the our music video with the new song and with the original song. ALL of the people who watched the video decided they much prefer 'High Hopes' so this set in stone that we would change the song. Although difficulties come along with changing the song- such as we need more footage for a longer song and we need to research our new artist 'Kodaline.' The changed song fit the video so much better that we as a group we more than happy to face the consequences that come with the change. 

Advantages of changing the song:

• Flows better
• Dramatic effect
• Keeps audience engaged 
• Audience preference 
• Lyrically fits the narrative well.
• Have already explored and analysed the song and music video in previous post. 
• No explicit language in new song.

Disadvantages of the change:

• Need more footage
• Need to do research on new artist and song.
• Need to justify changes of song and re-do post on chosen track. 

Storyboard Finalisation

We will be using a range of flashbacks for our music video. For the structure of our narrative will use in media res which means we will start with the the female actor mourning over her lost lover and then has flashbacks of their time together throughout the video while preparing for his funeral. We felt that using in media res would captivate our audiences engagement from early on in the video. When reviewing our preliminary task we noticed that the audience volume dropped after the first 2 seconds by 15% therefore it is very important to open the music video with captivating action in order to keep our audience attention throughout the whole video. 

Scene- Milestone Museum 

The lighting at the Milsetone Museum is artificial, there is a lack of natural light therefore the shots may turn out quite orange. This should not be a big issue though as its easy to edit the colour on Imovie. 



















Scene- Graveyard 
We must shoot this scene in the daylight before it gets dark or else the videos will be too dark to use. although we want some darkness to symbolise her sadness we don't want it too dark that the audience will not be able to see the shots. 













Scene - Regal Picturehouse

This will be a flashback scene showing the couple happy and in love. The lighting may be an issue due to the fact there is no natural light and cinemas are very dark, so we will ask the manager whether he/she will be able to turn on the projector lights. I find that when using artificial light sometimes videos can turn out quite orange coloured therefore we will use Imovie to edit the video by adding slight blue/cooler coloured tints. 

Scene- Church- Reflecting on partners death 
The lighting in our Church scene will be dark which connotes will feelings of sadness and mourning. The female actor will be alone in the church to symbolise her isolation and loneliness now that her partner has passed away. 

Scene- Sheldonian Theatre Exterior- Proposal
In this scene we are planning to use a wide shot and other various shots in front of the Sheldonian Theatre which is a very visually appealing building, making this scene look sophisticated and similarly aesthetically pleasing. 

Scene- Dressing Table- preparing for funeral

 For this scene we are planning to have a photograph of our male actor that our female actor will look at as we use a variety of close up shots to show her getting ready for her partners funeral. The photo will establish who's death it is. We will also have her read a letter which has a close up of the words 'KILLED IN ACTION.' The lighting for this scene must be natural lighting because w found that when experimenting shots for the dressing table that artificial lighting wouldn't suffice and it was still far too dark, especially against all our other shots it would show a real lack of continuity and make the video confusing and not flow well. 

Scene- Caversham Courts

This is a very iconic scene from Nottinghill where the male actor is reading the female actor a book, this would work perfectly in our music video as a flashback. 















Scene- Railway 
This scene will be shot at the cholsey and Wallingford railway,where there is an old fashioned steam train and a platform perfect for filming. The lighting will be natural in order to symbolise the authenticity of the scene rather than artificial lighting which will make it look more like it has been staged. This will make the actors more believable in turn the audience will be more invested and involved with the plot. This can be seen in the theory of uses and gratification which suggests that audiences use media to escape from reality and be invested in 'fake lives.'