Mood board

Ideas for shots
https://roomstyler.com/rooms/15988284/ideas-for-scenes-of-music

I put together photographic inspiration for the types of shoots we could include in our video. These images were found on Tumblr, which is a social media site where the majority of users are within our targeted audience age range of young adults. Catfish and the Bottlemen are very popular within Tumblr as many tumblr users are fans of their music. I felt that if i got shots like these that are popular on tumblr it would really attract my audience.

Ideas for actors:
https://roomstyler.com/rooms/15989129/actor-ideas

Once again i got most of these images off of Tumblr. This suggests the actors i have explored are the kind of people my audience look up to and associate with. It is important for me to have the right actors as the music video focuses upon these characters and audience theories such as Laura Mulvey 'The Male Gaze" where the idea stemmed from that the audience look through the eyes of a heterosexual male.

Ideas for costumes:
https://roomstyler.com/rooms/15989485/costume

Costumes are very important too in music videos as they make the video aesthetically pleasing and visually interesting. Due to the fact we are doing a period piece the costumes have to be very related to our specific era in order to create the most effective video. The costume decides how the audience perceive our characters and therefore connects and relates with them. Costumes that contrast with one another in a a romantic narrative suggest conflict, whereas costumes that coincide with one another suggest that they were meant for each other.

Production Team

For our music video we have agreed that the Camerawoman will be Ellie Moore, this is due to that fact that not only is she is a keen photographer but also has taken photography for both GCSE and A-levels therefore would help her with her studies. Although we will all contribute to the editing of the video Ellie will be able to specialise in unique editing techniques because of her photographical background and her creativity. Ellie will be using her camera which is nikon D3200 to film our music video therefore will enhance the quality making it appear much more professional. She is aware of the vitality of composition and understand what looks good on camera. 

The director of the Music Video will be me, because i am able to organise tasks efficiently and my creative flair that i have gained from studying art textiles has given me an artistic and imaginative eye. I will also be the stylist for the music video as this will give me good practice towards the course I am aiming to pursue at university. I enjoy doing both hair and makeup and have had a lot of practice with working with makeup on our female actor so i know what will suit her best. I am currently working at a hair and beauty salon therefore i can use the beauty and hair equipment in order to make Ellie's appearance specific for the era and of a professional level. We will use a close contact of Ellie Moore's who owns a vintage shop and will therefore allow us to borrow clothes specifically for the music video.


Eleanor Ward will be our production assistant as her organisation skills will mean that our work will be produced to a higher standard and will not take exceptionally long to film. With this role eleanor is able to assist in both filming and directing. One of her roles will be transporting the crew to and from locations so that we have easy access to re-film at places if need be .

Our Concept

Our music video is for the song 'Hourglass' by Catfish and The Bottlemen. We were inspired by the lyric in the song "Craving your calls like a soldiers wife" we develeoped this idea and created our own version of a couple during the war. After researching locations and watching various music videos as a group we believed that to make our video unique from many others basing it in the 1940's would edge away from the generic love stories that most music videos feature. We wanted the narrative to give off a cinematic feel to really engage the audience and evoke emotion from them as I believe the song alone evokes a lot of emotion therefore accompanied with the music video would bring something innovative and different to the indie rock music industry. We are pushing the boundary by creating a video looking at the song from a different slant than Catfish and the Bottlemen may do themselves. 
During the video the couple are going to be seen doing romantic things such as, going to fairgrounds, museums and the cinema. After the male actor proposes to the female they get forced apart as the male actor has to go away to the war. while they try to remain in contact through letters it appears that there is a strain within their relationship. Later in the video the male is reported killed in action which is seen as the woman opens the letter as she dresses for his funeral revealing flashbacks of their time together.  

Costume Finalisation

This outfit will be worn for the funeral scene where our actresses is preparing for her partners funeral. The dress is balck and full length, then she will where a classic black fascinator, this will allow our audience to clearly connote the dark colours with feelings of sadness evoking emotion.

This will be the outfit for when the couple say goodbye.

I believe this outfit would work nicely as an eveing outfit.

This outfit is casual so can be filmed for the less formal scenes.

Again, this is a very casual yet girly outfit which would be perfect for more casual scenes.

Hair and Make-up

Make-up

Make-up during the 1940's/50's was both elegant and sophisticated. Women's make-up was kept to a minimum and skin tone was kept a natural ivory tone. Cheeks were softly contoured with pink blusher to highlight facial structure.  
Eyebrows were kept thin and natural following the original shape rather than being filled in and re-shaped. 
Bright lipstick was popular with women- most common being red. Due to the bright lipstick the rest of the makeup was kept fairly natural to emphasise the lips. 
Eyeshadow is kept to a minimum and the colour used is either nude or blue shades. 

hair

Hair in the 1940's was generally curly. The picture on the left shows Victory rolls hairstyle. The hair is parted in two sections and then backcombed. Then the section of hair is rolled towards the parting and pinned with bobby pins. 

Side partings were very popular too amongst women. rather than perfect rolls this hairstyle has brushed out curls to make it appear thick ad wavy. 

this hairstyle is combination of the two previous hairstyles- it is parted on the side but the front section is pinned up, the rest of the hair is curly. 

My Hair and Make up trials

 This is the protagonist in our music video. I tested both a hair and makeup technique to see whether it would look suitable for the music video. 
For this look i used concealer to even out skin tone colours then used a very lightly coloured foundation to create an ivory skin tone. I then used pink blusher to contour her cheeks and a bronzer to highlight her cheekbones. I filled in her eyebrows following the natural curve and extending them on the ends to emphasise the natural curve. Her eyeshadow is blue and i blended it with green to make her eyes appear bigger as the colours compliment her hazel eyes. I over-lined her lips slightly with bright red lipstick to make this the most eye-catching part of her makeup.
For my actors hair she will have loose curls and hair parted on the side with her fringe rolled upwards and pinned with a hair slide. 

For this look i curled my actresses hair and rolled up her fringe and hair sprayed it. Again i used red lipstick and minimal make-up.












Men 

Mens hair was generally combed and parted on the side and slicked back with brill cream. Their image was well groomed, shaven facial hair and tidy appearance. 

1940s media music video costumes

http://sheenaaustin.polyvore.com/?filter=overview

I put together a mood board of possible outfits we could use for the female actress using Polyvore.

Task 5 chosen song

Hourglass

Our chosen song for our video is Hourglass. This is because it differs from other songs on the album, although sung by a male it has been portrayed through a female’s perspective. It has a slower tempo and begins with a soft acoustic start following through to an exhilarating bass line with piano melodies then returning to Van McCann singing with his guitar like the beginning of the song. Compared to other songs on the album ‘The Balcony’ and the lyrics have inexplicit more complex and deeper meaning. It reflects conventions of a love song based upon a relationship and therefore allows us to follow a narrative closely related to the lyrics. The name of the song ‘Hourglass’ symbolises the idea of an imbalance in a relationship and also suggests limited time and the idea that like two ships that pass in the night, they rarely see each other much like all the sand in an hourglass is rarely settled in one half.  This can be seen through the lyrics “ I’m craving your calls like a soldiers wife” and “I just want to catch up on all the lost times.” The concept of a soldiers wife is suggesting the idea that much like a soldier the musician is unable to be with his partner much of the time and seldom returns home, like a soldier due to that fact he travels and has a hectic schedule. From the female perspective she wants to catch up on the quality time they have missed out on.  The song has themes of unrequited, long distance and heartbreaking love, which are all dramatic and intense emotions which can be applied to a narrative as the song goes through the motions and the lyrics express the hopes for the relationship to blossom through the words “offer my hand I’ll take your name” indicating the woman wants to take her partners name in marriage because she envisions commitment through adulthood with her partner but there are significant factors that prevent the relationship from being pursued.

Although there is no clean version of the song available, I was able to use the music-editing programme ‘Audacity’ to remove inappropriate language so it can therefore be used in or music video.